1. Job Title or Key Skill:
Experienced Graphic & Brand Designer
2. Summary:
Creative and detail-oriented graphic and brand designer with a unique blend of playfulness and professionalism honed through projects in eco-friendly and luxury brands. Skilled in packaging, brand identity, and social media assets, consistently delivering impactful visual experiences that enhance brand visibility and client satisfaction.
3. Key Skills:
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Brand Identity & Logo Design
Typography & Print Design
Packaging Design
Digital & Social Media Assets
Collaborative Communication & Active Listening
Time Management & Attention to Detail
4. Professional Experience:
Brand/Graphic Designer (Self-Employed), Remote | 2019 - Present
Developed brand identities and custom packaging for clients across various industries, including eco-friendly products and luxury apparel. Created social media assets that improved online visibility and brand consistency.Utilized a client-centered approach, resulting in high client satisfaction and repeat business.
Junior UI Designer, Euromonitor International, Remote | 2017 - 2018
Contributed to the development of digital products through storyboards, wireframes, and mock-ups.
Worked closely with the content team, enhancing the creative process and team synergy.
Designed print and marketing materials for the corporate social responsibility division.
5. Education:
Diploma, Graphic Design
CTU Training Solutions, 2016
Digital Marketing & Adobe After Effects
Udemy, 2023 - 2025
6. Certifications:
Adobe Certified Expert - Adobe
Inbound Marketing - Hubspot Academy
7. Key Projects:
Eco-Friendly Brand Identity:
Designed packaging and brand identity for 2 eco-friendly brands, creating visuals that highlighted the brand’s sustainable focus. Achieved a 25% increase in client customer engagement post-launch.
Luxury Apparel Branding:
Developed a cohesive visual identity and packaging for a luxury apparel brand, resulting in increased brand recognition and positive client feedback.
Box Thyme Branding & Packaging:
Crafted a unique brand identity and packaging for Box Thyme, focusing on clean, modern visuals that reflect the brand's fresh and wholesome offerings. The project successfully enhanced product presentation, leading to increased customer appeal and brand loyalty.
I am an experienced and qualified Marketing, Book and Magazine Designer with 30+ years of experience in marketing projects, and book & magazine design. I am known for delivering visually impactful designs that align with brand identity. I pay close attention to detail and produce the final repro work.
Skills
Adobe Creative Suite, Affinity Suite, Microsoft Office 365
Book and Magazine Design
Marketing graphic design projects
Social Media Advertisements
Digital Illustration
Senior Designer
Huisgenoot Magazine, Media24, Cape Town, South Africa - Dec 1972 – Sept 1998
I was part of the layout team and had been promoted to Senior Designer later on.
Art Director
Woman’s Value Magazine, Media24, Cape Town, South Africa - Oct 1998 – Jun 2001
I did magazine layout and was responsible for allocating projects to the team. I also overlooked their designs and had to approve it. I did the cover design as well.
I designed a magazine for Vietnam as a freelance project – a Media24 project.
Senior Designer
Fairlady Magazine, Media24, Cape Town, South Africa - Jul 2001 – Apr 2006
I worked on magazine layouts as well as the magazine covers.
Senior Designer
Women’s Glossies Advertising Department, Media24, Cape Town, South Africa - May 2006 – May 2007
I designed mock-ups for the Marketing Team as a Senior Graphic Designer.
Freelance Senior Graphic Designer
Louwra M - Jun 2007 – Nov 2013
I worked on magazine layouts for Media24, New Media Publishing, Associated Magazines, Conde Nast Publishers, and also on marketing projects for business clients, as well as online on magazines and marketing projects for international clients.
Marketing Senior Graphic Designer
Bible Media Book Publishers, Wellington, South Africa - Nov 2013 – Oct 2017
I designed all the marketing projects for print and web purposes. I updated the corporate designs as well.
Freelance Senior Graphic Designer
Louwra M - Nov 2017 – present
All kinds of graphic design projects for clients.
I design books for Amazon Lulu Publishing and planners for www.Etsy.com
Projects
I only designed minor projects for private business clients, but corporate projects for the Publishers.I also designed books for private clients.
Illustration projects
From 1973 up until Jan 2018 I did traditional illustrations in watercolour and ink for various publishers, mainly for educational publishers such as Maskew Miller Longman, Pearson, Oxford University Press, Cambridge University Press, Heinemann Publishers, Nasou (NB Publishers), Struik, Macmillan and Juta Publishers. I have also illustrated coffee tables and recipe books for Human & Rousseau, Vlaeberg Publishers, New Holland Publishers, Woman’s Value and private clients – all of the companies were in South Africa.
Education
Higher Diploma in Graphic Design - Cape College for Advanced Education, Cape Town, South Africa
Distinction in Graphic Art Certificate in Leadership, Media24
Portfolio Link: https://www.behance.net/gerhardliv07e0
Summary: Experienced graphic designer with over 30 years in the industry, specialising in print design and corporate identity development. Demonstrated success in delivering creative solutions for major brands including Coca-Cola, Vodacom, and Pick n Pay. Known for efficient workflow management and ability to handle urgent briefs while maintaining quality.
Key Skills:
Photoshop & Inkscape
Quick Adaptation to New Software
Time Management & Deadline Adherence
Creative Problem-solving
Professional Experience
Freelance Graphic Designer, Self-Employed Germiston, 2009-Present
Design logos, packaging, point-of-sale materials, educational materials, and corporate brochures
Deliver creative solutions for various clients including House of Coffees and Pick n Pay
Handle multiple projects while maintaining consistent quality and meeting deadlines
Director/Owner, Moondance Entertainment Sandton, 2003-2009
Conceptualised and produced stage productions for corporate clients
Conceptualised live stage performances for international clients, including Coca-Cola, Virgin Unite (UK), and Xstrata (Switzerland)
Senior Graphic Designer, Addfuel Rosebank, 2000-2002
Created print marketing and promotional materials for prominent clients including Vodacom and Hilton Hotel (Middle East and Africa)
Developed design solutions aligned with established brand guidelines and client requirements
Education
Fine Art Certificate - The Johannesburg Art Foundation, 1989
Graphic Design Certificate - The Johannesburg Art Foundation, 1990
Certifications
The Fundamentals of Digital Marketing - Google Digital Garage, 2023
The Neuro-Coach Method Certificate - Perspective Training College, 2022
Key Projects
Corporate Identity: Developed comprehensive visual identity solutions for various businesses, from logo design to full corporate brochures
Retail Design: Created point-of-sale materials and promotional designs for established retail brands
Event Design: Conceptualised and produced visual elements for corporate events and stage productions
Summary
Dynamic and results-driven Marketing Coordinator with over 5 years of experience in digital marketing, campaign management, content strategy and communications. Skilled in executing multi-channel marketing initiatives, optimising brand messaging, and driving customer engagement. Known for strong organisational abilities and a keen eye for data-driven decision-making to achieve measurable results.
Key Skills
Social Media strategy & management
Copywriting, blog writing
Digital Marketing
CRM & Email campaigns
Brand strategy
Data analysisown, South Africa
Education
Distinction in Graphic Art Certificate in Leadership, Media24
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